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How We Get Multiple High-Ticket Closes Per Day & Build
7-Figure SaaS Businesses
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So, How Do You Create A Wildly Successful SaaS Sales Pitch?
From: Matt Deseno
Dear founder, rep, or agency owner,
Let’s be real.
You’re not just selling software. You’re selling outcomes. You’re selling confidence. You’re selling control.
But here’s the problem:
Most SaaS pitches are an avalanche of features.
The client gets lost. Their eyes glaze over. The deal dies.
We know, because we’ve been there.
When we first started selling SaaS, we were excited. Passionate. And totally confused.
We'd explain all the bells and whistles... and hear crickets.
Until one day, we built a cheat sheet for ourselves. A simple one-pager that flipped our focus:
From feature lists... to pain-to-payoff bridges.
From jargon... to clarity.
From losing the sale... to closing with confidence.
Within a few weeks, things changed. Clients understood the value. They saw how the tool solved their actual problems. And they said yes.
Again and again.
And that’s when we knew: this cheat sheet wasn’t just helpful. It was essential.
So we refined it. Field-tested it. Laminated it.
This Is For You If:
You sell SaaS (your own or white-label)
You run demos, sales calls, or close deals
You’re tired of explaining features no one understands
You want a simpler way to connect the dots for your clients
This cheat sheet is your shortcut to selling without overwhelm.
What Is The SaaS Sales Cheat Sheet™?
The SaaS Sales Cheat Sheet is a compact, Zoom-call-tested chart that helps you sell complex software with simplicity.
To do that, we focus on these 3 things:
1. The real-world problem each feature solves
2. The business payoff it delivers
3. The exact sales positioning that connects the two
Most salespeople lead with features.
That loses the deal.
This cheat sheet flips the script.
It speaks to your prospect’s pain, connects it to the promise of your tool, and frames your offer in terms that make sense...
Even to non-techie buyers.
PSST... this cheat sheet is double-sided — with an exclusive framework & MORE sales secrets on the backside.
INCLUDED WITH YOUR ORDER
Client-Closing Funnel
This exact funnel has been the engine behind countless high-ticket SaaS sales. Designed to get you
Client-Closing Copy Prompt
This simple prompt helps you create high-converting landing page copy in minutes. It includes a guide to customize the copy for your business, step-by-step.
Client-Closing Canva Templates
These Canva templates let you create stunning, on-brand funnel designs fast. Customize each template with your company colors, niche, and audience.
Breaking 100 E-Book
Learn what actually works to get your first (or next) 100 paying SaaS customers. Strategies, examples, and execution plans that work today.
SaaS Sales Economics Calculator
Use our SaaS Sales Calculator to see exactly how many SaaS subscribers you need to generate each day to hit your revenue goals.
Sales Case Studies
Watch us interview our clients who've implemented this method and achieved outstanding results.
Order today for only $4.95!
For a limited time only, you can order the SaaS Sales Cheat Sheet for just $4.95 — and get ALL the bonuses above included for FREE!
Cheat sheet and bonuses available immediately.
Backed by our 30-day money back guarantee.
The SaaS Sales Cheat Sheet
How To Close with Confidence And Sell Your SaaS to Anyone Using One Simple Cheat Sheet...
Inside, you'll discover exactly how to simplify your SaaS pitch and close more deals—without overwhelming your prospects.
If you're a founder, rep, or agency owner who sells software and wants to turn confusion into clarity on every sales call and get new clients daily, this cheat sheet is for you.
Order Your Digital Copy Today
For ONLY $4.95!
PLUS, GET 4 ADDITIONAL BONUSES FREE
Backed by our unconditional 30-day money back guarantee.
In A Moment, I’ll Share With You Everything You'll Get When You Order Today...
...but first, let us share how this cheat sheet came to life:
Some years ago, I was deep in the agency grind—designing websites for local businesses and chasing client satisfaction like my life depended on it.
The work was steady, but something was off. I was exhausted, out of alignment, and completely tied to my clients’ emotions. If they were stressed, so was I.
That’s when I discovered HighLevel—and everything shifted.
But even with great software, selling it wasn’t easy. My pitches were packed with features, and my prospects were confused.
The deals slipped through the cracks.
I knew something had to change.
But Then I Had An "Aha!" Moment That Changed Everything...
By the end of 2019, I had hit a breaking point.
I was pouring nearly all of my time, energy, and sanity into client work—juggling websites, campaigns, and endless to-do lists—yet I felt stuck, drained, and directionless.
That’s when I stepped back and looked at the bigger picture.
So in early 2020, I made a shift.
I created a one-page cheat sheet to help me simplify the pitch—to bridge the gap between what the software does and what the client actually cares about.
A simple chart to flip the script—a cheat sheet that turned features into clarity, and confusion into confident yeses.
That one tool changed everything.
We have clients winning big with groups in every niche you can imagine…
Coaches / Consultants
Marketing agencies
Real Estate / Investors
FitPros / Nutritionists
SEO Services
Health & Medical
Education
Fitness / Weight Loss
Legal Services
Insurance Agents
Small Businesses
Finance & Accounting
Home Services
Ecom Businesses
Claim Your Copy Today...
For a limited time only, you can download your copy of our double-sided SaaS Sales Cheat Sheet today for a one-time only $4.95.
NOW AVAILABLE FOR INSTANT DOWNLOAD
Backed by our unconditional 30-day money back guarantee.
When You Order Your Copy Today... Here's A Small Sample Of What You'll Discover...
Inside SaaS Sales Cheat Sheet, we'll share exactly what we're doing right now to enroll new high ticket clients daily with our group...
Here's a sneak peak at what you'll discover inside this new book:
Part 1: The State Of The Union
Page #15: How to use your group to fill your calendar with pre-qualified leads who are ready to spend money on your products & services by transforming your ordinary group into a client-getting machine.
Page #26: The 3 major problems we ran into that kept us stuck at $20k/month, & the small shift we made in our business that allowed us to scale our revenue rapidly - without scaling our workload.
Page #37: The new way to sell high ticket to sophisticated buyers that overcomes their skepticism, delivers results in advance, & pre-sells them on purchasing from you, before you speak on the phone.
Page #41: How to create your own group ecosystem that sets you up as the “Instant Authority” in your niche & wins the trust of your most ideal clients - so that they choose to work with you, instead of your competitors.
Page #53: Use our 20-point self-assessment to discover what’s missing in your business right now. Then, based on your answers, you'll get a customized action plan to help you scale your business using proprietary methods.
Part 2: Our Million Dollar Group Method
Page #67: Discover our proprietary "Group Ad Strategy" that's grown our group from zero to over 28,000 active & engaged members. With this strategy in place, you'll have the ability to grow your group by 50-100 highly qualified members each day.
Page #72: 12 months ago, we sat down & wrote an ad for our group. That one ad alone has generated us over 10,000 group members and over 100 high-ticket clients. Want to see it, along with a breakdown of WHY it works so well? You will on Page 72.
Page #77: See how to turn your group members into name, email, & phone number leads that you can follow up with over & over again - tripling the value of each group member you generate.
Page #86: Plug into our Strategic Content Formula for groups that allows you to deliver Results In Advance, shift beliefs in the hearts of your prospects, handle objections before they come up, & have your ideal buyers itching to get started.
Page #92: What if you could double or triple the reach of each post in your group? Do you think that would that lead to more clients generated? Absolutely! On page 92, we'll show you our group algorithm hack allowing you to do just that.
Page #114: How do you convert new group members into happy, high-paying clients in just 21 days or less without being weird or salesy? Our "Undercover Conversion Method". Which is now responsible for enrolling over 500 high ticket clients into our offers. We'll walk you through it in Chapter 9.
Page #120: Use Our ‘Group Economics Calculator” to plug in your annual revenue goal & offer price point to discover exactly how many new group members per day will be required to hit your goal with our group method.
Part #3: Launch Your Client-Getting Group
Page #130: What if everything you've ever been taught about naming groups is wrong? What if there's a better way? Use our Group Naming Formula to ensure the name of your group turns off low quality members & allows you to stand out in the crowed marketplace.
Page #134: How to structure your group approval questions in a way that gets 50% or more of your new members instantly raising their hands to speak with you about what you have to offer (*Hint: this one strategy alone is worth the price of the book).
Page #145: Did you know that the more of your group members you get to add you as a friend or follow you on your personal profile, the higher your reach will be in your group? On page 145, we'll show you how to instantly convert 80% or more of our group members into friends and/or followers (with no extra work on your behalf).
Page #148: In an instant gratification world, first impressions matter. So in Chapter 14, we'll teach you our new member welcome post strategy to get your new members falling in love with your group from the moment they join.
Page #154: Use our fill-in-the blank templates to launch (or revive) your group & get a surge of new members, fast. Our clients have successfully used these templates to generate 10's of thousands of new group members over the past 15 months.
Claim Your Digital Copy Today...
For a limited time only, you can download your copy of our Million Dollar Group Method book today for a one-time only $4.95.
And if you'd prefer to listen to the audio version instead, we've included it for FREE as an added bonus.
NOW AVAILABLE FOR INSTANT DOWNLOAD
Backed by our unconditional 30-day money back guarantee.
Here's why this is so important for you to focus on right now...
It’s Getting Harder & Harder To Sell Stuff Online…
Allow me to explain…
When I (Matt) first got into SaaS sales, I was running a small agency—building websites, managing campaigns, doing the work I thought I loved.
Selling software sounded like the path to leverage and freedom… but the truth? I wasn’t great at it in the beginning.
Why? Because the game had changed.
Back in the day, it was easier—ads were cheap, tools were novel, and prospects were eager to try something new.
Today, that’s no longer the case. And here's why:
#1 Attention is no longer easy to earn.
Prospects are bombarded with tools, messages, and micro-promises every day. What used to catch attention now gets ignored.
If your offer isn’t immediately clear and compelling, you’re out... often before the call is even booked.
#2 Sales calls aren’t a novelty. They’re an obstacle.
By the time someone hops on Zoom with you, they’ve sat through enough demos to smell a hard pitch coming.
If your call feels like a confusing walkthrough or feature dump, you’ll lose them fast — no matter how powerful the tool is.
#3 [Most Importantly] People are jaded.
Regardless of the niche you’re in right now, the majority of the people inside of it have bought products, services, programs in the past similar to yours and they didn’t work.
So people are more protective over whom they choose to work with than ever before.
As a business owner, you must understand and accept that the world is less trusting, more skeptical, and less likely to part with their money.
Whether you use cold outreach, webinars, or any other method for getting clients, it’s a tougher world.
On top of the increased skepticism, your dream client has more choices than ever. More people are offering products or services that are nearly identical to what you offer than any other time.
The barrier of entry is lower than ever before. Anyone with a few bucks and a will to learn can become a “high ticket coach” or agency owner.
Your dream prospects have already been pitched and sold to dozens of times. By the time they show up to your marketing campaign, they’ve heard it all before.
If that’s the problem, what’s the solution?
Your sales strategy.
Our SaaS Sales Cheat Sheet Allows You To Cut Through The Noise...
With the SaaS Sales Cheat Sheet, you have the ability to showcase expertise, build authority with your audience, & gain their trust through the content you provide…
…So that by the time they appear on your calendar, you are already ready to sell.
On average, we convert over 50% of the people we speak with on the phone into clients of our most expensive programs.
Is that because we’re so good at selling? No.
It’s because we’re so good at building a bond with our audience before the call even begins - using the SaaS Sales Cheat Sheet.
Our sales sheet is our secret weapon that has allowed us to scale so quickly...
...and you might find the same to be true for you as well, once you use our Saas Sales Cheat Sheet...
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Claim Your Digital Copy Today...
For a limited time only, you can download your copy of our SaaS Sales Cheat Sheet today for a one-time only $4.95.
NOW AVAILABLE FOR INSTANT DOWNLOAD
Backed by our unconditional 30-day money back guarantee.
Claim Your Digital Copy Now and Get These FREE Bonuses!
Physical SaaS Sales Cheat Sheet
Close Deals Faster—With the SaaS Sales Cheat Sheet at Your Fingertips
Total Value: $37.00
When you order today, you'll get the physical version of the SaaS Sales Cheat Sheet—a compact, laminated chart you can keep on your desk or bring to your next sales call.
It’s your visual roadmap to high-converting SaaS conversations—so you never freeze, fumble, or over-explain.
Whether you're pitching on Zoom or face-to-face, this cheat sheet keeps you focused on what matters: solving real problems, delivering business payoffs, and closing with clarity.
Get This For FREE When You Order Your SaaS Sales Cheat Sheet Today!
Bonus #1 - Client-Closing Funnel
Get The Client-Closing Funnel We've Used As The Back-Bone Of Entire Businesses
Total Value: $97.00
Included with your order today is the exact Client-Closing Funnel that’s been the backbone of countless SaaS deals.
This simple, powerful funnel has helped close high-ticket clients by turning cold leads into warm conversations, fast.
In the step-by-step video, we’ll break it all down and show you exactly how to plug it into your business—so you can start generating SaaS sales with confidence and clarity.
Get This For FREE When You Order the SaaS Sales Cheat Sheet Today!
Bonus #2 - Client-Closing Copywriting Prompt
Customize Your Funnel With Copy That Connects And Converts
Total Value: $37.00
Included with your order today is the exact Client-Closing Copywriting Prompt that has helped countless SaaSpreneurs create high-converting landing page copy.
This easy-to-use, plug-and-play prompt helps you generate persuasive, results-driven copy tailored to your audience, turning leads into loyal customers.
By filling in the provided details and following the clear instructions, you’ll quickly generate persuasive, high-quality landing page content that speaks directly to your audience’s needs and desires.
Get This For FREE When You Order the SaaS Sales Cheat Sheet Today!
Bonus #3 - Client-Closing Canva Templates
Canva Templates To Fully Customize Your Funnel To Align With Your Brand
Total Value: $27.00
We're also throwing in Client-Closing Canva Templates designed to help you easily customize every element of your funnel—products, features, and offers—using your company’s colors, your niche, and your audience’s preferences.
These professionally designed templates make it simple to create stunning, on-brand visuals that seamlessly fit into your sales funnel.
No need for a designer... just customize in Canva, and you’re ready to go, ensuring your funnel looks as professional as it performs!
Get This For FREE When You Order the SaaS Sales Cheat Sheet Today!
Bonus #4 - Breaking 100 E-Book
Get A Surge Of New Paying SaaS Customers, Fast!
Total Value: $37.00
After diving into the SaaS Sales Cheat Sheet, the next question is usually: “How do I start getting real customers?” That’s exactly what the Breaking 100 E-Book is here to answer.
Inside, you'll find real-world examples and actionable strategies award winners used to land their first 100 paying SaaS clients.
No fluff—just what works right now.
This book gives you the mindset and strategies to start generating traction, closing deals, and scaling with confidence—whether you’re launching from scratch or reigniting growth.
Get This For FREE When You Order the SaaS Sales Cheat Sheet Today!
Bonus #5 - SaaS Sales Economics Calculator
See Exactly What It Takes To Hit Your Revenue Goals...
Total Value: $47.00
Use our SaaS Sales Calculator to see exactly how many SaaS subscribers you need to generate each day to hit your revenue goals.
You start by plugging in your current program price point & annual revenue goal for your specific business - and based on the data from our business, our calculator will show you exactly how many new subscribers are required each day to reach your target.
Keeping in mind that it's not how much you make that matters, it's how much you keep, our calculator will also calculate your annual profit using our methodology.
Get This For FREE When You Order the SaaS Sales Cheat Sheet Today!
Bonus #6 - Sales Case Studies
See Real World Examples Of Our Cheat Sheet In Action...
Total Value: $67.00
You might be thinking, “Sure, this cheat sheet works for you… but will it work for me?”
That’s why we interviewed our top clients who’ve put the SaaS Sales Cheat Sheet and are now closing deals with clarity, confidence, and consistency.
In these behind-the-scenes case studies, you’ll see exactly how they used this cheat sheet to land paying SaaS clients, the tweaks they made for their niche, and the results they’re seeing today.
These aren’t theories—they’re real stories, real strategies, and real wins you can model. And when you order today, you’ll get access to the interviews, free.
Get This For FREE When You Order the SaaS Sales Cheat Sheet Today!
For a limited time only, you can download your copy of our SaaS Sales Cheat Sheet today for a one-time only $4.95.
NOW AVAILABLE FOR INSTANT DOWNLOAD
Backed by our unconditional 30-day money back guarantee.
At this point, you might be thinking...
"But Isn't Selling SaaS a Lot Of Work?"
That's what we thought too.
In fact, when we first started our group, that was our biggest concern.
When we first started selling SaaS, we were overwhelmed by what everyone else made it seem like it would take:
Endless demo calls, tech-heavy presentations, and overexplaining every feature to people who barely understood what the product did.
We saw how most salespeople leaned hard on jargon, live walkthroughs, and complicated pitches—and honestly, none of that sounded sustainable.
So if we were going to make SaaS sales work long-term, without burning out or sounding like a tech bro on every call, we knew something had to change.
So we flipped the script.
#1: We built a repeatable sales process around a single visual tool—the SaaS Sales Cheat Sheet.
It let us simplify every pitch, eliminate the overwhelm, and connect with prospects on what actually matters: their pain and the payoff.
#2: We stopped relying on long demos or perfect delivery.
Instead, we lead with clarity. The cheat sheet does the heavy lifting before the call even begins—so conversations feel natural, not forced.
#3: We shifted from chasing clients to attracting them daily.
Our Client-Getting Funnel, paired with this cheat sheet, brings in consistent interest—and allows us (and our clients) to close deals with confidence.
Selling SaaS can be complex. But with the right tools, it doesn’t have to be.
We’ve redefined the process to make it simple, scalable, and surprisingly lightweight—so you can grow your sales and enjoy your life.
What's The Catch?
There isn’t one.
We want to help more people sell SaaS the smart way. If this cheat sheet helps you do that, maybe you’ll come back for more tools, training, or our full program later.
This is our way of earning your trust — by giving you something that genuinely works.
Fair enough?
And if for any reason you don’t love it, just email us.
We’ll refund your $4.95 — and you keep everything.
No hoops. No hassle.
Time Is Of The Essence...
Because this sheet & bonuses should be priced a heck of a lot higher, our special offer won't last long.
If you're looking to potentially use proven sales strategies, we highly recommend claiming your copy today for just $4.95.
Here Is Our Unconditional Money Back Guarantee...
We 100% guarantee that you'll love this cheat sheet, or we'll return your $4.95 and let you keep the cheat sheet and all of the bonuses anyways.
Simply email us or call the number on your receipt and we'll give you back your money with no question asked ... and we'll let you keep everything included... as our gift to you.
Fair enough?
Here's EVERYTHING You Get When You Order The SaaS Sales Cheat Sheet Today!
Digital SaaS Sales Cheat Sheet ($37.00 Value)
Client-Closing Funnel Template ($97.00 Value)
Client-Closing Copywriting Prompt ($37.00 Value)
Client-Closing Canva Templates ($27.00 Value)
Breaking 100 E-Book ($37.00 Value)
SaaS Sales Economics Calculator ($47.00 Value)
Sales Case Studies ($67.00 Value)
Total Value: $349.00
Get Everything Above For
ONLY $4.95!
Backed by our unconditional 30-day money back guarantee.
Thanks For Taking The Time To Read This Letter & I Hope You Enjoy The Cheat Sheet!
- Matt Deseno
P.S. In case you're one of those people (like me) who just skips to the end of the letter, here's the deal:
We're granting you instant digital access to our SaaS Sales Cheat Sheet for a one-time only $4.95.
This cheat sheet is our proven shortcut to selling SaaS without sounding like a tech robot.
It simplifies your pitch, helps you connect your features to real-world problems, and frames your offer in a way even the most non-techie buyer can understand.
...it’s the same tool we’ve used to close 1–2 high-ticket clients per day… 1-2 high-ticket clients a day ...
…and the same framework our clients use to consistently land 10, 20, even 30+ new SaaS subscribers a month — without relying on complicated demos or endless feature lists.
The reason why we're offering this cheat sheet for only $4.95 ... is because our long-term plan is that you'll love the tools & someday hire us to help you implement what's inside.
If you don't absolutely love the cheat sheet, simply let us know, & we'll grant you a full refund AND even let you keep the cheat sheet & the bonuses ... as our gift to you.
So, click the button below now to claim your cheat sheet. You're absolutely gonna
love it.
Grab Your Copy Today...
Order Today For ONLY $4.95!
Backed by our unconditional 30-day money back guarantee. If you don't absolutely love the cheat sheet, let us know, and we'll give you your money back AND let you keep the cheat sheet & the bonuses ... as our gift to you.
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